pillow guide
a short guide to our pillows—designed for better rest
a pillow made for snooze.
All our pillows are crafted for a sound and healthy sleep. Whether you sleep on your side, back, or are a shuffler, we've got the perfect pillow. Both our collections - down and down-alternative - are pure head-bliss.
the basics
Let's break it all down — a duvet contains a couple of important components: the filling and the fabric, and it's density (support firmness).
The filling refers to the fill used in the pillow. This can be down (from goose or duck) which is wonderfully light and fluffy, or feather which is chunkier and a heavier fill. Alternatively, a synthetic fill such as micro- or hollow-fibre is an affordable option that's hypoallergenic and great for sensitive sleepers. Natural fills such as silk or wool are an increasingly popular option.
The fabric cover (or 'shell') is the fabric casing that keeps the filling in place. This is usually made of cotton, which is soft, supple and breathable; budget duvets often feature synthetic fibre casing. The construction of the pillow is also an important part to consider. Our pillow feature double-stitching along the edging for superior durability and longevity.
the filling
This can be down (from goose or duck) which is wonderfully light and fluffy, or feather which is a heavier fill for a firmer feel. Alternatively, a synthetic fill such as micro- or hollow-fibre is an affordable option that's hypoallergenic and great for sensitive sleepers. Natural fills such as silk or wool are an increasingly popular option.
Sourced from duck or goose - is considered some of the finest insulation. It's both supportive and supple, offers great longevity and is easy to maintain. There's a range of blends available - pure down, feather and down blends, or feather-only. Pure down is the finest of the fillings, and offers superior lightweight support and loft (plumpness). Feather pillows are heavier than pure down pillows. Down pillows with a feather core (and outer layers of pure down) are a suitable option for a luxurious yet more firmly supporting pillow.
Down (and feather) is sourced from various regions across the globes, each unique in their qualities. Canadian (Hutterite) goose down is sought ofter thanks to its relative scarcity and consistency, whereas Hungarian down is widely available, and in a wide range of qualities. The combination of light-weight, breathability and superior insulation makes goose down some of the most sought after fill - the perfect choice for supple support.
Synthetic fillings are becoming increasingly popular thanks to their affordability and improvements in quality.
Natural fills such as silk, wool and cotton.
a note of consideration..
We're committed to ensuring transparency in our supply-chain — from considerate sourcing practices to the adherence of animal welfare standards.
the fabric
The casing, often called cover (or shell) is the fabric casing that keeps the filling in place. This is usually made of cotton, which is soft, supple and breathable; budget pillows often feature synthetic fibre casing.
Superior pillows feature pure cotton casing, and high thread-count casing ensures a supple and soft fabric (which doesn't make any 'rustling' noises). As an alternative to pure cotton, some budget pillows may feature casings made of synthetic materials.
Down (and feather) is sourced from various regions across the globes, each unique in their qualities. Canadian (Hutterite) goose down is sought ofter thanks to its relative scarcity and consistency, whereas Hungarian down is widely available, and in a wide range of qualities. The combination of light-weight, breathability and superior insulation makes goose down some of the most sought after fill.
Our down pillows boast double stitched edges.
size and support
Standard — 50 x 75
King — 50 x 90
Euro — 40 x 80
Square — 65 x 65
Lg. Square — 80 x 80
* Sizes are in CM
soft — front sleeping
medium — side/back sleeping
firm — side sleeping
The filling plays the most important role in determining firmness.
Back sleepers are usually best served with a flatter pillow as this will minimise the raising your head too far forward and placing undue stress on your neck. A medium-support pillow offers great support for this sleeping position, though many sleepers do also find soft-support pillows offer ample comfort and support.
Side sleepers will find themselves in pole position as the most popular sleeping position! This position means you should ensure that you take notice of your spinal alignment when in bed. A medium-support pillow is the most suitable option as this will provide the optimal level of support.
Front sleepers should use a pillow that offers soft and supple support to minimise raising your head too high. A soft-support pillow is the best option for this sleeping position.
It's important to note that the above is only a guide. Your pillow and support preference will generally be dependant on your sleeping position, though it's important to consider factors such as weight and mattress firmness.
taking care of your pillow
Caring for your pillow is vital to keep it in tip-top shape for (many) years — read on for care instructions and tips.
— Fluff up your pillow daily (by giving it a good shake)
— It's a good idea to allow it to air out when changing your bedding
— For minor stains or spills, we recommend just spot-cleaning with warm (mildly soapy) water, ensuring it dries thoroughly.
Down Pillows
— For machine washing, ensure your washer and dryer have ample space. Use minimal gentle detergent (no softeners, or cleaning agents), and run on a 30/40°C gentle cycle. Pillow must be thoroughly dried on low heat (use drying balls to aid drying process, and remove occasionally to fluff up). Remove promptly when dry.
— Do not dry-clean.
Synthetic Pillows
— These pillows are machine washable. Ensure your washer and dryer have ample space. Use gentle detergent (no softeners, or cleaning agents), and run on a 40°C cycle. Should be thoroughly dried on low heat (use drying balls to aid drying process). Remove promptly when dry.
- Can be professionally laundered - most competent launderettes offer duvet cleaning services.
Silk Pillow
— Professional laundering is recommended.