privacy policy

Cuddledown UK ltd, 10 Timberwharf Road, London N16 6DB

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, delivery address, payment information (including credit card numbers), email address, and phone number. This information is also passed and used by our payment processor for the sole purpose of enabling the transaction - you can read the The processor's privacy policy by clicking on the relevant link below:

Stripe, PayPal, Klarna

When we refer to “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, and accept marketing updates we imply that you consent to our collecting it and using it for that specific reason.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here. We also use analytics software, such as Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here — you can also opt-out of Google Analytics here.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heat-maps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

If you have consented to email marketing - either by clicking the marketing checkbox during checkout, or subscribing by providing your email address and requesting marketing updates on our website. We use a third-party email marketing platform, who fully comply with GDPR policy, for the purpose of providing you with email marketing newsletters; your information, as above, may be used to improve our service and marketing.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page here.

You can opt out of targeted advertising by visiting the respective platform opt-out:

Facebook; Google; Bing

For email marketing, follow the unsubscribe link within the email.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal here.

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Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

When you place an order through the Site, we will retain and maintain your Order Information for our records unless and until you ask us to delete this information.

Questions about your personal information and the Privacy Policy should be sent by using our contact form here.