our story

👋, we're Cuddledown — read on to get to know us a little better

An uncompromising approach to better sleep.

We believe in better sleep, and our products are crafted for quality and simplicity — we’re on a mission to make better sleep simpler and more accessible.

From our customers


"Delighted with our new Cuddledown bedding, it feels soft and luxurious on your skin. It also looks really great creating a hotel feel in our own bedroom"

— Jessica W.

Read our Reviews

Better bed products — expertly crafted and considerately sourced for a better rest.

Better sleep needn't be but a dream.

From considerately sourced fluffy goose down, ocean-saving recycled fibres to carefully crafted cotton and linen.

A note of consideration

Small strides, leading to big changes

As much as we believe in better sleep, we're also working to minimise our impact — from the materials we use, to the packaging we ship in.

How we're making an impact

For all of us who want better dreams

Here at Cuddledown, we're embarking on a dreamy journey — to make sleep a better and accessible experience.

The right bedding forms the foundation of a quality sleep. The problem is that finding the right bedding (be it a duvet, pillow, or linen) can be an art of navigating a range of convoluted options and specifications that ought to be much more straighforward. Choosing from a dizzying array of low-quality options, to figuring if the overpriced 'premium' is really that premium is just a bother that we'd like to overcome. Neither seem like a pleasurable experience, so we decided to make it easier and much better.


We carefully curate our products, using premium materials that are experty crafted.

Considerately Curated

Our range is there to strike the balance of quality, range and at the heart of it all considerations for a better sleep.

Honestly Priced

Bypassing retaliers allows us to rid our prices of unnecessary mark-ups


we're happy to help — just reach out to us.