our story

hi 👋 , we're Cuddledown — read on to get to know us a little better.

We believe in better sleep, and our products are crafted for quality and simplicity — we’re on a mission to make better sleep simpler and more accessible.

Our story is one that's spanned generations — it all began in the feather and down business over half a century ago! What started off as a family run business, founded in the late '40's - and being kept up by what's now the third generation - has grown into where we are now: the place to buy sleep products - duvets, pillows, bedding, and more - for a perfect nights sleep. We pride ourselves in the knowledge we've gained over the decades, and use this to craft some of the finest bed and bath products, all at remarkably fair prices.

expertly crafted

we started making the products we wanted to see in the world and we did this with an uncompromising approach to sustainability.

selected for simplicity

our story begins in a small shop with a small team. With nothing but passion and a dream our brand was born.

considerately priced

we've partnered with selected makers, and simplified our supply chain to offer better bedding at fairer prices.

★★★★★ — Natalie I.

I received a king size duvet and two pillows and it’s just so unbelievably cosy. So so happy with my items. The quality is amazing too.

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