pillows 101

a quick guide to our fabulous pillow collection

a pillow made for snooze

All our pillows are crafted for a sound and healthy sleep. Whether you sleep on your side, back, or are a shuffler, we've got the perfect pillow. Both our collections - down and down-alternative - are pure head-bliss.

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The basics..

Let's break it all down — a pillow contains a couple of important components: the filling, the fabric and construction, and it's firmness density (support) level.

This refers to the fill used in the duvet. This can be down (from goose or duck) which is wonderfully supple and fluffy, or feather which is a chunkier and a heavier fill. Alternatively, a synthetic fill such as micro- or hollow-fibre is an affordable option that's hypoallergenic and great for sensitive sleepers. Natural fills such as silk or wool are an increasingly popular option.

The cover (or 'shell') is the fabric casing that keeps the filling in place. This is usually made of cotton, which is soft, supple and breathable; budget pillows often feature synthetic fibre casing.

Firmness (or density) is an indicator of the level of support that the pillow provides. Softer pillows tends to be suitable for front (and even back) sleepers, whereas firmer pillow tend to be more suitable for side (and even back) sleepers.


Our pillows are available in the following sizes (in cm):
Standard - 50 x 75 // King - 50 x 90 // Euro - 40 x 80 // Square - 65 x 65 // Lg. Square - 80 x 80

filling 101

Popular fills are down (or feather), as well as synthetic fibre options, and natural options such as silk.

Feather and Down - sourced from duck or goose - is considered some of the finest insulation. It's both warm and lightweight, offers great longevity and is easy to maintain. There's a range of blends available - pure down, feather and down blends, or feather-only. Pure down is the finest of the fillings, and offers superior supple support and loft (plumpness). Feather pillows are heavier than pure down pillows.


Down (and feather) is sourced from various regions across the globes, each unique in their qualities. Canadian (Hutterite) goose down is sought ofter thanks to its relative scarcity and consistency, whereas Hungarian down is widely available, and in a wide range of qualities. The combination of light-weight, breathability and supple support makes goose down some of the most sought after fill. 


Synthetic and natural fillings are becoming increasingly popular thanks to their affordability and improvements in quality. We have a range of 'down-alternative' pillows, which feature fibre fills for an affordable and comfortable pillow. Silk, a complete natural fibre, is another down-alternative fill for a luxury natural option.


The most widely used qualitative metric is 'fill-power'. Fill power (the higher the better) is a volumetric specification that measures, in cubic inches, the amount of space an ounce of down occupies when allowed to reach its maximum loft. For example, one ounce of 800 fill-power down will occupy 800 cubic inches when compressed. Larger clusters of down have higher fill-power that is fluffier and loftier, and offers better support.


For a comfortable sleep, our pillows are NOMITE and OEKO-TEX certified.

Sourcing is an important factor when considering a down pillow, and we're pleased that our feather and down is ethically sourced - you can read more on our welfare policy here ➞

fabric 101

The casing (sometimes referred to as the 'shell' or 'cover') is another important component of the pillow. Superior pillows feature pure cotton casing, and high thread-count casing ensures a supple and soft fabric (which doesn't make any 'rustling' noises). As an alternative to pure cotton, some budget pillows may feature casings made of synthetic materials. Our down pillows boast double stitched and piped edging.

support 101

The filling type and volume is the most important role in determining the support of the pillow.

Your pillow and support preference will generally be dependant on your sleeping position - read on for some helpful insight.

Back sleepers are usually best served with a flatter pillow as this will minimise the raising your head too far forward and placing undue stress on your neck. A medium-support pillow offers great support for this sleeping position, though many sleepers do also find soft-support pillows offer ample comfort and support. 

Side sleepers will find themselves in pole position as the most popular sleeping position! This position means you should ensure that you take notice of your spinal alignment when in bed. A medium-support pillow is the most suitable option as this will provide the optimal level of support.

Front sleepers should use a pillow that offers soft and supple support to minimise raising your head too high. A soft-support pillow is the best option for this sleeping position. 

Care for it..

Taking care of your pillow is vital to keep it in tip-top shape for (many) years — read on for care instructions and tips.

— Fluff up your pillow daily (by giving it a good shake)
— It's a good idea to allow it to air out when changing your bedding
— For minor stains or spills, we recommend just spot-cleaning with warm (mildly soapy) water.

Down Pillows
— For machine washing, ensure your washer and dryer have ample space. Use minimal gentle detergent (no softeners, or cleaning agents), and run on a 30/40°C gentle cycle. Pillow must be thoroughly dried on low heat (use drying balls to aid drying process, and remove occasionally to fluff up). Remove promptly when dry.

Do not dry-clean.

Synthetic Pillows

— These pillows are machine washable. Ensure your washer and dryer have ample space. Use gentle detergent (no softeners, or cleaning agents), and run on a 40°C cycle. Should be thoroughly dried on low heat (use drying balls to aid drying process). Remove promptly when dry.

Silk Pillows
— Professional laundering is recommended.

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